January 30, 2012

Babiis: Keeping Families Together from Across the Miles [Macworld / iWorld 2012]

Babiis: Keeping Families Together from Across the Miles [Macworld / iWorld 2012]
SAN FRANCISCO, MACWORLD / IWORLD 2012 – The final day of Macworld / iWorld was my fifth day away from my wife, daughter and son, and despite spending time around technology that I’m passionate about and in a city that is as awesome as advertised, I was a little homesick.

That’s why when I came across a pod that demonstrated an app that may very well help me in the future when I am spending days away from my family, I was all ears. Babiis is the missing piece in my “travel puzzle” going forward.

Babiis is an innovative iPad app that allows for family members to communicate with their kids from across the miles. The app boasts a “revolutionary asynchronous video messaging system”, knows as the Baby Messenger. What this does is allow a parent like myself the ability to record a message for my kids and then they can watch it later – and it records their reaction to the video so that I can watch it the next time I open Babiis. Parents can create a small circle of trusted people who can do this as well, and all of those people will be represented by photos. That way my son – who doesn’t get to see his grandparents very often – would be able to learn to recognize them by face and corresponding voice.

There’s more to Babiis than just that. There’s educational games built-in and you can enhance the overall experience with the in-app purchases offered.

This app could be the tipping point in our picking up a second iPad for the household. We have family scattered all over the country, and this is a great way for my kids to keep connected with their loved ones on an ongoing basis – provided they have iPads, of course.

Babiis gives little ones their first online experiences…and in a truly fascinating way. Babiis is now available for free in The App Store.

Mike Vardy

Mike Vardy is an independent writer, speaker, podcaster and “productivity pundit”, and is currently one of the editors at Stepcase Lifehack. You can follow him daily on Twitter and read more of his work at Vardy.me.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Mac, News | Tagged: , , , , , , , , , , , |

Cult of Mac

Steve Jobs kept letter from Bill Gates on his nightstand

Bill Gates’s Microsoft was a long time Apple rival, as well as a respected competitor; the two companies also collaborated many times, including Microsoft’s role as one of the original Macintosh third-party developers.

The Telegraph reports that a letter to Steve Jobs from Gates was kept on Jobs’s nightstand during the Apple co-founder’s final days. Gates and Jobs had met to reminisce and re-connect in the months before Steve’s death due to complications from cancer in October 2011.

Gates didn’t reveal many details about what was in the letter, but he said, “I told Steve about how he should feel great about what he had done and the company he had built. I wrote about his kids, whom I had got to know.”

After Jobs died, Gates got a phone call from Laurene Powell Jobs, Steve’s widow. She said, “Look, this biography (the Walter Issacson book) really doesn’t paint a picture of the mutual respect you had.”

She then told Gates that the letter had meant so much to Steve that he kept it by his bed.

Gates appeared in a video interview last week where he also discussed the complex relationship between himself and Steve.

Thanks to Daniel Jalkut.

TUAW – The Unofficial Apple Weblog

Here’s How Apple Controls Its Boardrooms From An iPad [MacWorld / iWorld 2012]

Here’s How Apple Controls Its Boardrooms From An iPad [MacWorld / iWorld 2012]

SAN FRANCISCO, MACWORLD / iWORLD 2012 — Those brainstorming sessions that we’d all like to eavesdrop on at Apple are managed using an iPad system.

Here’s How Apple Controls Its Boardrooms From An iPad [MacWorld / iWorld 2012]

A screenshot of the Pro version.

In boardrooms on the Cupertino campus,  iPad controls from Crestron Electronics turn on the projector, lower the screen, load slides, provide video conferencing and adjust lights and window shades. Crestron Electronics, Inc. has been making home and business control and automation systems for over 40 years.

A first-time MacWorld/ iWorld attendee, they brought four iPhone and iPad apps – Crestron Mobile and Crestron Mobile Pro – that are currently in thousands of homes acround the world. The iPad version is also responsible for lighting and climate control at the White House.

Here’s How Apple Controls Its Boardrooms From An iPad [MacWorld / iWorld 2012]

The pro version of the app costs $ 99 and can the control lights, media (including Apple TV), climate, security of your home or office from your iPhone, iPad or Android device. Nick who demoed it for us says that the paid version also acts as a video surveillance device. The free version manages lights, climate, security and drapes but with limited functionalities.

If you’re looking to add some smart controls to your house, the total cost to set up the system can run anywhere from $ 3,000 – $ 30,000, depending on what features you need. In terms of obsolescence, they say that their systems have a typical life span of about 10 years.


Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She’s written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

If you’re doing something new/cool that’s Apple related, email her about it.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Cult of Mac

Steve Jobs Died With A Letter From Bill Gates At His Bedside

Steve Jobs Died With A Letter From Bill Gates At His Bedside

Microsoft founder and renowned, mega-rich philanthropist Bill Gates recently sat down with The Telegraph to talk about current affairs and his relationship with the late Steve Jobs. Despite their professional rivalry, Jobs and Gates had been good friends for many years.

Gates revealed in the interview that he sent Jobs a personal letter that was kept by his bedside during his last days.

Some months before Jobs died, Gates paid him a long visit. “We spent literally hours reminiscing and talking about the future.” Later, with his old adversary’s death imminent, he wrote to him. “I told Steve about how he should feel great about what he had done and the company he had built. I wrote about his kids, whom I had got to know.”

That last gesture was not, he says, conciliatory. “There was no peace to make. We were not at war. We made great products, and competition was always a positive thing. There was no [cause for] forgiveness.” After Jobs’s death, Gates received a phone call from his wife, Laurene. “She said; ‘Look, this biography really doesn’t paint a picture of the mutual respect you had.’ And she said he’d appreciated my letter and kept it by his bed.”

Jobs was critical of Gates’ work in public, famously saying that iTunes for Windows was like “giving a glass of ice water to somebody in hell” at the All Things D conference in 2007. Despite all the censure, Gates and Jobs respected one another:

“Steve was an incredible genius who contributed immensely to the field I was in. We had periods, like the early Macintosh, when we had more people working on it than they did. And then we were competitors. The personal computers I worked on had a vastly higher [market] share than Apple until really the last five or six years, where Steve’s very good work on the Mac and on iPhones and iPads did extremely well. It’s quite an achievement, and we enjoyed each [other’s work].”

You can read the full interview with Gates over at The Telegraph.

Cult of Mac

Before he died, Steve Jobs kept a letter from Bill Gates by his bed

By AppleInsider Staff

Published: 03:35 PM EST (12:35 PM PST)
In a new interview, Microsoft founder Bill Gates reveals he wrote a letter to Steve Jobs before he passed away, and the letter apparently meant so much to Jobs that he kept it at his bedside.

Gates spoke this week with students at a school in South London, where he acknowledged that Jobs had said critical things about him in the past. But according to The Telegraph, Gates said the two were comfortable with one another by the time Jobs became gravely ill late last year.

“There was no peace to make. We were not at war,” Gates said. “We made great products, and competition was always a positive thing.”

In fact, Gates said he received a phone call from Jobs’s wife, Laurene Powell Jobs, about negative comments her husband had made to biographer Walter Isaacson, in which he called Gates a “basically unimaginative person who “has never invented anything.” Gates said Jobs’s wife told him that Isaacson’s book didn’t “paint a picture of the mutual respect” the two had for one another.

Gates also revealed that he wrote a letter to Jobs when his death was imminent, in which he told the Apple co founder “he should feel great about what he had done and the company he had built.” Gates also wrote about Jobs’s kids, who he had gotten to know.

Jobs’s wife reportedly told Gates that Jobs appreciated the letter, and even kept it at his bedside.

Gates’s latest comments come only days after he spoke with Nightline about Jobs, as well as his own philanthropy and efforts to eradicate diseases like malaria. Gates said in that interview that it was strange to have someone as “vibrant” as Jobs die so young.


These Apps Take Your iPhone Photos From Banal To Bliss [Macworld /iWorld 2012]

These Apps Take Your iPhone Photos From Banal To Bliss [Macworld /iWorld 2012]

@Jonathan Marks. The “before” photo is on the right.

SAN FRANCISCO, MACWORLD / iWORLD 2012 — If you want to create great photos from your iPhone, start by shooting everywhere. Including the dentist’s office or out the window of a friend’s bathroom.

Photographer Jonathan Marks has snapped his evocative pics in both those places, plus waiting at a traffic light and at a Whole Foods parking lot. He shoots and processes everything directly on his iPhone, thanks to a handful of key apps.

These Apps Take Your iPhone Photos From Banal To Bliss [Macworld /iWorld 2012]

@Jonathan Marks. Another before and after shot from his Tumblr account.

“There’s never been a more exciting time to be making photos than right now,” he said after slide show presentation of his photos accompanied by New Age instrumental music during a talk titled “Zen and & the Fine Art of iPhone Photography.” The aim of his presentation, he said was “to inspire you to shoot and take part in this moving meditation.”

Marks finds his inspiration in the spotted muzzle of a friend’s dog, the vitreous eye of an old doll, washroom graffiti and the bevel of a Best Buy roof against a blue sky. He encouraged photographers not to question what they are attracted to, but use the fact that they have iPhone cameras handy to shoot the hell out of whatever catches their eye.

These Apps Take Your iPhone Photos From Banal To Bliss [Macworld /iWorld 2012]

@Jonathan Marks.

What had most of the packed room scribbling furiously, however, were Marks’ must-use apps. He has somewhere between 60-70 on his iPhone but reckons he heavily uses a handful or so.

His Tumblr account is a testament to the magic that apps can work; Marks shows a starting shot and a final result every day. His standard procedure for editing – and all of his processing is done via the iPhone — starts with the crop function and adjusting levels for the horizon, black and white and the curve level for contrast where needed.

Here are some of his app picks:

  • SlowShutter (Get slow shutter effects – trails – with this app. “Really fun.”)

As a parting shot, Marks reminded aspiring shutterbugs to get the photos off your iPhone to “share the love,” and because your iPhone will crash sooner or later. (He uses Phone view to transfer his pics to the computer.)

And remember to use that iPhone as a phone sometimes, too. Your mom will be grateful.

Cult of Mac

The Best From Macworld’s RapidFire Event [Macworld / iWorld 2012]

The Best From Macworld’s RapidFire Event [Macworld / iWorld 2012]
SAN FRANCISCO, MACWORLD/IWORLD 2012 — One of the closing events from the first day at Macworld / iWorld was the RapidFire session. If you wanted to learn about one cool thing about a variety of Apple-related stuff, it was the place to be.

Each presenter delivered a quick-paced talk that offered information, tips and tricks that shed some light on a little known or understood piece of software or hardware. The scope of the talks ranged from unconventional uses of Photo Booth to how to fix some of your Apple devices on your own, but here were the ones that I felt were the best of the bunch.

  • Serenity Caldwell: 5 Things You didn’t Know About your iOS Device. Highlights of this RapidFire demonstrated how you could make Spotlight an app launcher by adjusting your iPhone’s settings, implementing Text Shortcuts that both solved “weird words” and fixed autocorrect issues and how to get Safari links to open open links in background. A lot of what was offered involves spending a bit of time in the Settings area of the iPhone, but the results you get by spending that time is worth it.
  • Karen G. Anderson: The 10 Wildest Things People Do With Their iPhones. From navigation on bodies of water to discovering where Girl Guide cookies are being sold near you with the Cookie Locator app, this RapidFire had the audience not only paying full attention, but laughing at some of the things people do with their iPhones. A fun presentation that added some levity to the mix.
  • Dan Frakes: 20 LaunchBar Tips That Will Make You 20% More Productive. I’m a big fan of LaunchBar — and of applications that enhance productivity as well — and this RapidFire was by far the most useful for me. I’d wager that a lot of people who were in attendance are either getting much more out of whatever launching utility they use, and others are finally starting to use one because of the tactics that were suggested.

There were a lot of talks that were delivered during the RapidFire session, many of which are either available online now or will be shortly.

Mike Vardy

Mike Vardy is an independent writer, speaker, podcaster and “productivity pundit”, and is currently one of the editors at Stepcase Lifehack. You can follow him daily on Twitter and read more of his work at Vardy.me.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Mac, News | Tagged: , , , , , , , |

Cult of Mac

Briefly: Verizon pulls away from AT&T, Apple philanthropy

By Mikey Campbell

Published: 05:40 PM EST (02:40 PM PST)
AT&T announced a significant quarterly loss as a result of a failed T-Mobile takeover and is now adding fewer new customers than rival Verizon Wireless, while Apple extends its charitable matching program to include part-time employees.

Verizon pulling ahead of AT&T

Verizon strengthened its position as the number one mobile carrier in the U.S. based on subscribership as the company announced a 7.7 percent rise in overall revenue to end the fourth quarter of 2011, with even bigger earnings seen by its wireless arm’s $ 18.3 billion in revenue which represented a 13 percent rise year-to-year, reports The Wall Street Journal.

AT&T, on the other hand, reported a $ 6.68 billion loss for the quarter after a late-2011 pullout from a planned T-Mobile deal, though overall revenue rose 3.6 percent to $ 32.5 billion. The telecom activated a record 7.6 million iPhones over the holiday quarter, accounting for over 80 percent of all of the company’s smartphone sales, however a bulk of those were to existing customers.

The new data makes it clear that AT&T is losing the customer sign-up battle even though it saw a 79 percent bump from the year ago period with 717,000 new users. Verizon’s new subscribership eclipsed AT&T’s numbers and added 1.2 million contract subscribers during the same period.

Verizon now serves 108.7 million subscribers compared to AT&T’s 103.2 million users.

Apple charitable matching

Apple announced via Twitter from its Apple Retail Workers account that the company is expanding its charitable matching program to include part-time workers.

The program, first introduced by CEO Tim Cook in September 2011, calls for Apple to match employee non-profit donations dollar-for-dollar up to $ 10,000 a year. Originally, the plan was limited to full-time U.S. workers, but Cook promised that it would soon expand to other countries.

According to the most recent statistics regarding the gift matching initiative released in November, Apple and its employees raised $ 2.6 million.


$4.99 iOS 5 Battery Fix Available From Cydia Is A Complete Scam

$  4.99 iOS 5 Battery Fix Available From Cydia Is A Complete Scam

While Apple has been slow to fix the battery issues plaguing its new iPhone 4S and other devices running the new iOS 5 software, it seemed the jailbreaking community had come to the rescue. A tweak that hit Cydia earlier this week claims to fix your battery life woes under iOS 5, but it wants $ 4.99 for the privilege.

As it turns out, the tweak does nothing; it’s just a complete scam to steal your cash.

While many users have reported that the tweak has worked wonders on their battery life, it seems it may be all psychological. Two iOS hackers, Dustin Howett and Sam Binger, who were suspicious about the release named “iOS 5 Battery Fix,” took a look at its code and found that it really does nothing at all.

Binger revealed:

There has been a lot of hype recently about a 4S ‘Battery Fix’ – DHowett found that all it does is replace /System/Library/CoreServes/powerd.bundle/com.apple.SystemPowerProfileDefaults.plist

I looked for any possible impact of this

While this sounds good… we’re changing the power settings right? The reality is that it does absolutely nothing.

It seems one devious developer, well aware of our desire for a battery fix for iOS 5, saw the opportunity to make money from Apple’s long-delayed software update. Fortunately, it seems the tweak is not malicious — just useless.

This is a lesson to those who were quick to download the fix before its claims had been confirmed. Although the tweak should not harm your device, it could well have been malicious, and it’s stolen $ 4.99 from those who purchased it believing it to be real.

[via iDownloadBlog]

Cult of Mac

Lesser-known facts from Apple’s earnings statement

The attention-grabbing numbers from Apple’s most recent earnings statement have already made the rounds — US$ 46 billion in revenue, net profit of $ 13 billion, 37 million iPhones sold — and all of that within three months. Apple didn’t just turn in record-breaking performance for a tech company; only Exxon has ever managed to have a more profitable quarter than the one Apple just reported.

Combing through the spreadsheets on Apple’s earnings statement provides some additional insight into the company’s overall performance, where its strengths and weaknesses lie, and where the company might be headed in the future. These numbers aren’t as headline-grabbing as Apple’s profits or unit sales, but they tell an important story all the same.

Research and Development

In three months, Apple’s expenditures on R&D totalled a staggering $ 758 million. This compares to expenditures of “only” $ 575 million the year before. To get an idea of how much money Apple’s pouring into R&D, compare its three-month expenditures to the production costs of Avatar, one of the most expensive films ever produced. Avatar cost $ 237 million; in just three months, Apple’s R&D expenditures are enough to finance an entire Avatar trilogy.

The $ 575 million in R&D Apple spent in Q1 2011 likely went into the iPad 2, iCloud, the iPhone 4S, iOS 5, OS X Lion, the newest MacBook Air, and a whole host of things we haven’t even seen yet. Apple’s R&D expenditures for Q1 2012 have increased by an additional $ 183 million, so the company is still clearly focused on innovating like mad.

Mac sales

One of the few minus signs visible in Apple’s sales data was its North American Mac sales. Though sales were up by 19 percent compared to a year earlier, compared to the previous quarter Mac sales actually declined by 6 percent. North America was the only market to see a decline in Mac sales during the quarter, but at the same time only Europe and Asia Pacific had double-digit growth in Mac sales.

Oddly enough, sales of Mac desktops actually seemed to perform better over the quarter compared to portable sales (by trend, not by number of units sold):


  • Unit sales up 16 percent
  • Revenue up 15 percent


  • Unit sales up 3 percent
  • Revenue up 2 percent

Both types of Mac vastly outperformed the year-ago quarter, but the tapering off of portable Mac sales and the overall decline in Mac sales in North America during the Christmas sales period is intriguing. Several factors may explain this phenomenon.

First, there were no significant Mac notebook updates during the quarter; the MacBook Pro’s late October refresh was quite modest, and the MacBook Air hasn’t been updated since July. Second, the mid-2011 discontinuation of the plastic MacBook eliminated Apple’s “entry level” offering; the smaller and less capacious 11-inch MacBook Air costs the same as the old MacBook, but it may not be as attractive an offering to budget-minded notebook shoppers. Larger economic factors may have been at play, too; North American shoppers in particular simply may not have had the discretionary funds for a Mac purchase over the holiday quarter.

While all of those things likely had an impact on sales of Mac portables, I think what we’re really seeing here is the effect of the iPad’s cannibalization of the lineup. Over the quarter, the iPad outsold all Mac portables by nearly 4 to 1, and outsold all Macs combined by 3 to 1. Apple has admitted in the past that the iPad has “slightly” cannibalized Mac sales, and classified it as a “nice problem to have.” It looks like that so-called “problem” is showing signs of getting worse.

None of this is to say that the Mac is in any danger; in a sharp contrast from the rest of the PC industry, the Mac is still seeing unit sales and revenue growths well into the double digits. Whether that trend continues or not is going to depend greatly on the iPad’s growth; Tim Cook has said he expects the iPad to eclipse the PC industry eventually, but in terms of both unit sales and revenues, the iPad has already supplanted the Mac after less than two years on the market.

iPod sales

During its earnings conference call, Tim Cook revealed that the company sold a total of 62 million iOS devices in the past quarter. Subtracting the iPhone and iPad from that number yields a total of approximately 10 million iPod touches sold (assuming Cook wasn’t also counting the Apple TV as an “iOS device,” that is). This means the iPod touch now accounts for almost two-thirds of all iPods sold; the iPod nano, shuffle, and classic combined are now essentially one drop in Apple’s massive bucket. Small wonder, then, that Apple’s music-only iPods weren’t updated at all this year.

The steep year-over-year decline in iPod sales came as no surprise. The iPod reached its all-time sales peak in Q1 of 2009, with 22.7 million units sold. Three years later, the iPod has clearly lost its mojo. With only 15.4 million iPods sold during the holiday quarter, the iPod barely outperformed its sales during the 2006 holidays. Apple sold five million fewer iPods this holiday season compared to the previous year.

As a matter of fact, Apple sold more iPads than iPods over the holiday quarter. This is a sharp contrast to the 2010 holiday season, when the iPod outsold both the iPhone and iPad. In late 2010, iPod sales were a few million units higher than the iPhone and exceeded those of the iPad by nearly 3 to 1. In late 2011, the iPad pulled just ahead of the iPod, and the iPhone outsold the iPod by more than two to one.

As recently as four years ago, the iPod was by far Apple’s biggest cash cow; revenues from iPod sales exceeded even Mac sales by a healthy margin during the 2007 holiday season. iPod sales are rapidly falling, however, making it clear that the device is no longer among Apple’s high-priority projects.

Given the yearly declines in iPod sales, it’s easy to envision a not-too-distant future where the iPod is relegated to niche status. It’s unlikely Apple will stop selling the device altogether, as it still addresses markets not served by the iPhone, but the days when the iPod was central to Apple’s fortunes are long gone.


Apple’s revenues from the iTunes Store, App Store, iBookstore, and iPod-related accessories totalled more than $ 2 billion over the quarter. Look back to exactly ten years earlier, to the first quarter of 2002; quarterly revenues were a mere $ 1.375 billion for the entire company.

It’s long been speculated that the various iTunes-related retail services operate at break-even or, at best, at a modest profit, and the services exist merely to spur growth in Apple’s hardware sales. That scenario may have been true years ago, but with a 42 percent year-over-year growth in revenue, iTunes is starting to look like a pretty lucrative business all on its own.


Apple sold $ 766 million in peripherals during the past quarter. Again, when you compare that to the company Apple was 10 years ago, the difference is stunning; sales of all Macs combined during Q1 2002 amounted to barely over $ 1 billion. If Apple’s sales of peripherals continue to increase by the same rate, by Q1 2013 it’ll be taking in nearly as much money from peripheral sales as it made from the Mac in 2002.

If Apple counts the Apple TV among its peripherals, then the device accounted for a fairly significant portion of the overall sales. With 1.4 million units sold during the quarter, Apple’s “hobby” would account for nearly a fifth of all peripheral sales.


Apple sold 37 million iPhones, 15.4 million iPads, and (going by Tim Cook’s numbers as revealed during the conference call) around ten million iPod touches over the holiday quarter. That’s a grand total of 62 million iOS devices sold in three months — all running the latest release of iOS, not some year-old version of it, and all of them virtually guaranteed OS updates for several years.

During the last quarter, iPhone sales reportedly exceeded sales of all Android handsets, from all vendors, combined. The iPad continues to utterly dominate the tablet market; Tim Cook reported no measurable impact on iPad sales even after the debut of the most popular Android (forked) tablet so far, the Kindle Fire.

Apple earned almost $ 34 billion in revenue from iPhone and iPad sales — in three months. Google’s revenue for 2011 — all of Google, for the entire year — was $ 37 billion.

Clearly, Android is winning.

Average revenue per unit sold

Comparing Apple’s unit sales versus its revenues gives us an opportunity to see, on average, how much money Apple takes in with each sale in each product category. In turn, this gives us a general idea of which items in each category gain the most sales.

With 11 different models ranged over the Mac mini, iMac, and Mac Pro, the average selling price of a desktop Mac is $ 2072. The Mac Pro’s high prices drive that average selling price much higher than the actual revenue/unit number, which leads me to believe that sales of the Mac Pro are negligible at best.

Looking at the numbers, it seems the 21.5-inch iMac is very likely Apple’s most popular desktop model, followed by the 27-inch iMac, then the Mac mini. I would be shocked if the Mac Pro accounted for more than 10 percent of overall Mac desktop sales last quarter.

The MacBook Air and MacBook Pro combine for a total of 9 different models at an average selling price of $ 1588. The revenue/unit numbers from Apple’s earnings suggest that the MacBook Air and 13-inch MacBook Pro account for a majority of Apple’s portable sales, with much lower sales for the 15 and 17-inch MacBook Pro models.

The revenue/unit numbers for the iPod line are lower than the lowest-priced iPod touch, but higher than the highest-priced iPod nano. With the iPod touch accounting for at least 50 percent and as high as 66 percent of overall iPod sales, this suggests that the 8 GB $ 199 iPod touch is Apple’s most popular iPod, with significantly lower numbers of 32 or 64 GB iPod touches sold.

Unsubsidized iPhones range from $ 375 for an iPhone 3GS up to $ 849 for a 64 GB iPhone 4S. With five total models on offer, the average sale price across the iPhone line is $ 634, lower than the actual revenue/unit numbers in Apple’s earnings.

To perhaps no one’s surprise, this suggests the iPhone 4S is Apple’s most popular iPhone. Given that the revenue/unit average is slightly higher than the $ 649 price for an unsubsidized 16 GB iPhone 4S, I’d theorize that while Apple’s most popular iPhone is likely the 16 GB iPhone 4S, sales of the more expensive 32 GB and 64 GB models must also be fairly brisk to counterbalance the the (admittedly much less popular) iPhone 3GS and iPhone 4 on the low end.

In other words, despite being labelled as a “disappointment” by a tech press weaned on months of rumors about a substantially redesigned iPhone 5, it appears Apple sold every iPhone 4S that came off the assembly line.

Between the Wi-Fi only and Wi-Fi + 3G options, the iPad 2 is available in six models at an average selling price of $ 664. With the iPad’s revenue/unit number falling below that, but still significantly higher than the $ 499 price of the low-end Wi-Fi model, the numbers suggest that Apple’s mid-range iPads are fairly high sellers.

Sales numbers of the iPad very likely map closely to the models’ prices, with brisk sales of 16 GB models, decent sales for the 32 GB option, and comparatively lower (but still more than satisfactory) sales of the 64 GB iPad 2. Unsurprisingly, the revenue/unit number suggests the Wi-Fi only iPads significantly outsell their Wi-Fi + 3G cousins.


To put it mildly, Apple’s earnings report shows a company in a very robust state of health. While iPod sales are in steep decline and some segments of Mac sales are showing signs of levelling off, the astonishing uptick in iPhone and iPad sales more than makes up for it.

The iPad by itself, in one quarter, brought in more revenue than 230 out of the Fortune 500 companies earn in an entire year.

The iPhone by itself, in three months, brought in more revenue than McDonald’s made in all of 2010.

Apple has $ 97 billion in cash. It could buy an iTunes copy of the film 2001: A Space Odyssey for everyone on Earth and still have $ 27 billion left over. How about a potentially better use of its money? After adjusting for inflation, Apple is a little over halfway to being able to finance its own version of the Apollo Program, all by itself. If you cut it down to just one mission, Apple is easily capable of building its own spaceport, developing and building its own launch vehicle, training its own astronauts, and sending a team of humans to the moon and back — and it would still have tens of billions of dollars left over.

Apple may not enjoy this level of success forever, but it’s showing no signs of slowing down anytime soon.

TUAW – The Unofficial Apple Weblog